The Customer Journey: Where are You Going Wrong? Reviewer Dr. Luciano Thomé e Castro, International Adjunct Professor Article What You’re Getting Wrong About Customer Journeys by Ahir Gopaldas and Anton Siebert Magazine Harvard Business Review Summary Depending on the...
Scaling Ideas into Success Reviewer Dr. Lourival Carmo Monaco Neto, Postdoctoral Research Associate Article Why It’s So Hard to Scale a Great Idea by John A. List Journal Harvard Business Review, May 2022 Summary The concepts of innovation and disruption are not new....
Resetting the Table Reviewer Dr. Michael Boehlje, Distinguished Professor Emeritus Book Paarlberg, R. (2021). Resetting the Table: Straight Talk About the Food We Grow and Eat. Knopf. Summary The food production and distribution industry is increasingly at the...
How Farmers Markets Support Local Agriculture Reviewers Alexander Robinson, Graduate Student, and Dr. Brady Brewer, Assistant Professor Article The Influence of Farmers Markets’ Characteristics on Vendor Sales by Jeffery O’Hara, Nony Dutton and Nick Stavely...
How to Tighten Your Grasp During Industry Shifts Author: Torrie Sheridan, Marketing Manager, Purdue University Center for Food and Agricultural Business There’s no doubt the ag and seed industries have experienced major changes over the last 5-10 years, with the last...
Do We Need a Different Culture? How the Case of Apple can Inspire Agribusinesses Reviewer Dr. Luciano Thomé e Castro, International Adjunct Professor Article How Apple is Organized for Innovation by Joel Podolny and Morten Hansen Magazine Harvard Business Review...
Using Brand Nostalgia to Improve Customer Loyalty Reviewers Alex Robinson, Graduate Student, and Dr. Brady Brewer, Assistant Professor Article The power of brand nostalgia: Contrasting brand personality dimensions and consumer-brand relationships of nostalgic and...
Jobs to be Done Reviewer Dr. Lourival Carmo Monaco Neto, Postdoctoral Research Associate Article Know Your Customers’ “Jobs to Be Done” by Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan Journal Harvard Business Review, September 2016 Summary We...
When Public Opinion is Knocking at YOUR Door: Consumer- and Public-Driven Changes in Agricultural Industries Author: Nicole Olynk Widmar, Associate Head and Professor, Purdue University, Department of Agricultural Economics Looking around in spring of 2022 (it’s close...
Inflation and Interest Rates in the Agribusiness Marketplace Author: Dr. Brady Brewer, Assistant Professor Financial goals have been gaining increased visibility throughout all aspects of the agribusiness value chain for some time now. While our world is full of tight...
