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Understanding Farm Data Usage

Author: Dr. Nathan DeLay, Assistant Professor There is a lot of talk about “big data” in agriculture these days. The farm of the future is said to use multispectral imagery, soil and micro-climate sensors, equipment telematics data, and GPS to drive yield enhancing...



Producers’ Purchasing Preferences in 2017

Editor’s note: Dr. William Secor is an economist for CoBank and a former clinical professor with Purdue University’s Center for Food and Agricultural Business. He played an integral role in the 2017 Large Commercial Producer Project during his tenure at...



Producer Perceptions of Agricultural Risk in 2017

Yield and price risk take center stage in most discussions surrounding risk in agriculture. While these are obviously important aspects of risk to any farm business, the risks faced by agricultural producers are much broader than prices received for products sold and...



Information and Buying Preferences

I have a friend who works for a marketing agency. Her job is to help her clients figure out how best to accomplish marketing goals, develop their brands, and determine how to spend their advertising budgets. That last one can be the hardest. She has to answer...



Producer Sentiment and the Agricultural Economy Ahead

With harvest under way across most of the Corn Belt, agricultural producers and suppliers will begin planning and preparing for 2017. While many producers will be pleased with yields on their farms, above-trend yields across the nation have resulted in additional...



Driving Data to Insights

Driving Data to Insights In the world of food and agricultural business, it is no longer enough to simply assume we understand what our customers are thinking or the challenges that they face each day. That’s exactly why Purdue University's Center for Food and...