Deciphering Online Shopping Behaviors of Generations Y and Z Reviewers Dr. Scott Downey and Masie Keshavarz Article Determining behavioural differences of Y and Z generational cohorts in online shopping by Durgesh Kumar Agrawal Source International Journal of Retail...
Unveiling the Sales Training Equation: A Strategic Guide for Maximizing ROI Reviewer Dr. Scott Downey Article New evaluation metric for measuring sales training effectiveness by Joon-Hee Oh and Wesley J. Johnston Source Journal of Business Research, Volume 156,...
Modern Chinese Management and Agribusiness Reviewer Dr. Luciano Thomé e Castro, International Adjunct Professor Article How Chinese Companies are Reinventing Management by Mark J. Greeven, Katherine Xin and George S. Yip Magazine Harvard Business Review China is one...
How Farmers Interact with Digitization of the Agricultural Value Chain Reviewer Dr. Brady Brewer, Assistant Professor Article Crop Protection Market Segmentation: Relationship Between Buyer Segments and the Use of Digital Sales Channels Source International Food and...
Pathways for Innovation Reviewer Dr. Lourival Carmo Monaco Neto, Postdoctoral Research Associate Article Break Out to Open Innovation by Denis Bettenmann, Ferran Giones, Alexander Brem and Philipp Gneiting Journal MIT Sloan Management Review, Winter 2022 Summary We...
The Customer Journey: Where are You Going Wrong? Reviewer Dr. Luciano Thomé e Castro, International Adjunct Professor Article What You’re Getting Wrong About Customer Journeys by Ahir Gopaldas and Anton Siebert Magazine Harvard Business Review Summary Depending on the...
Scaling Ideas into Success Reviewer Dr. Lourival Carmo Monaco Neto, Postdoctoral Research Associate Article Why It’s So Hard to Scale a Great Idea by John A. List Journal Harvard Business Review, May 2022 Summary The concepts of innovation and disruption are not new....
Resetting the Table Reviewer Dr. Michael Boehlje, Distinguished Professor Emeritus Book Paarlberg, R. (2021). Resetting the Table: Straight Talk About the Food We Grow and Eat. Knopf. Summary The food production and distribution industry is increasingly at the...
How Farmers Markets Support Local Agriculture Reviewers Alexander Robinson, Graduate Student, and Dr. Brady Brewer, Assistant Professor Article The Influence of Farmers Markets’ Characteristics on Vendor Sales by Jeffery O’Hara, Nony Dutton and Nick Stavely...
Do We Need a Different Culture? How the Case of Apple can Inspire Agribusinesses Reviewer Dr. Luciano Thomé e Castro, International Adjunct Professor Article How Apple is Organized for Innovation by Joel Podolny and Morten Hansen Magazine Harvard Business Review...
