Filter by Tag: quarterly review.




Using Brand Nostalgia to Improve Customer Loyalty

Using Brand Nostalgia to Improve Customer Loyalty Reviewers Alex Robinson, Graduate Student, and Dr. Brady Brewer, Assistant Professor Article The power of brand nostalgia: Contrasting brand personality dimensions and consumer-brand relationships of nostalgic and...



The Pursuit of Ideas and Ideals

The Pursuit of Ideas and Ideals Reviewer Dr. Lourival Carmo Monaco Neto, Postdoctoral Research Associate Article Why Today’s Startups Pursue Both Ideas and Ideals by Ranjay Gulati Journal Harvard Business Review, May 13, 2021 Summary Business landscapes are changing...









Improving Brand Reputation Using Social Media

Improving Brand Reputation Using Social Media Reviewers Alexander Robinson, Graduate Student, and Dr. Brady Brewer, Assistant Professor Article Real-Time Brand Reputation Tacking Using Social Media by Roland Rust, William Rand, Ming-Hui Huang, Andrew Stephen, Gillian...



Using Big Data to Connect Company and Customer Core Values

Using Big Data to Connect Company and Customer Core Values Reviewers Doug Abney, Purdue University Agricultural Economics Research Intern, and Dr. Brady Brewer, Assistant Professor Article Big data and big values: When companies need to rethink themselves by Maria...






Cooperate or Compete? Why Not Both?

Cooperate or Compete? Why Not Both? Reviewer Dr. Allan W. Gray, Executive Director and Professor Article Coopetitive Innovation Alliance Performance: Alliance Competence, Alliance’s Market Orientation, and Relational Governance by Bicen P., S. D. Hunt, and S....