Sales

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02.02.2017

Purdue Agribusiness Review

Price promotions and profit

The authors exhaustively searched an academic database of peer reviewed articles for those that consider...

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02.02.2017

Purdue Agribusiness Review

Building trust

Trust is an integral part of maintaining any successful business relationship, especially within agriculture. Yet,...

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02.02.2017

Purdue Agribusiness Review

Perception is reality

Research on psychological contracts originated in the 1950s to describe aspects of the commitments between...

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04.11.2017

Purdue Agribusiness Review

Relationships in B2B marketing

Relationships are important in business-to-business marketing, but defining what is meant by “relationship” is difficult....

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06.23.2017

Agribusiness, Sales

Discovery

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08.14.2017

Agribusiness, Management, Marketing, Sales

Building Trust

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08.30.2017

Agribusiness, Large Commercial Producers Survey, Marketing, Sales

Information and Buying Preferences

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10.31.2017

Purdue Agribusiness Review

Withholding information

This paper presents a very interesting discussion around the issues regarding salespeople information sharing. Every...

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10.31.2017

Purdue Agribusiness Review

Managing customer relationships

The authors of this article take an economic approach to building customer relationships. Specifically, whether...

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01.26.2018

Purdue Agribusiness Review

Transformations of trust

This study investigated how trust changes over the course of a relationship by testing the...

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