Sales

Browse Sales Posts

09.22.2016

Purdue Agribusiness Review

Trust in buyer-seller relationships

This research looks at two types of trust in buyer-seller relationships: Calculated and Relational. Calculated...

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08.23.2016

Agribusiness, Management, Production Agriculture, Sales

How Does Decision Making Shifts Across Generations?

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09.18.2019

Agribusiness, Management, Marketing, Purdue Agribusiness Review, Research, Strategy

Omnichannel Strategy Considerations

The purpose of this paper was to explore if and how technology adoption at the...

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09.19.2019

Agribusiness, Management, Purdue Agribusiness Review, Research, Strategy

Increasing Profits with Multichannel Strategies

The significant growth of e-commerce in business to business relationships (B2B) often causes sales companies...

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12.11.2019

Agribusiness, Purdue Agribusiness Review, Sales, Strategy

Competitive Intelligence in Practice

This article had the objective of exploring the use of competitive intelligence in the retail...

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03.17.2020

Agribusiness, Marketing, Purdue Agribusiness Review, Sales

Challenger Marketing and Its Applicability in Agribusiness

The concept of challenger marketing lives between sales and marketing functions. Recently born from business...

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06.17.2020

Agribusiness, Marketing, Purdue Agribusiness Review, Sales, Strategy

Digitization Capability & Digitalization in Agribusiness

As many industries evaluate potential digital acceleration caused by COVID-19 and how their businesses will...

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09.25.2020

Purdue Agribusiness Review

How Does Customer Satisfaction Impact Future Costs of Selling?

The cost of selling (COS) is defined as the expenditure incurred by a firm to...

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06.23.2021

Purdue Agribusiness Review, Strategy

If Sales Teams Want to Thrive in a Growing Digital Agricultural World, What Else Should be Learned?

This insightful article published by leading sales authors Zoltners, Sinha and Lorimer spoke on changes...

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01.30.2024

Agribusiness, Purdue Agribusiness Review, Research, Sales

A great moment for value-based sales in agribusiness

Value-based sales can empower companies to craft compelling value propositions, understand the customer's business model...

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