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Strategy
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09.19.2019
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Drivers of Big Data Analytics Value
The term Big Data has been a buzz word of sorts in both industry and...
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09.18.2019
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Purdue Agribusiness Review
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Omnichannel Strategy Considerations
The purpose of this paper was to explore if and how technology adoption at the...
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08.21.2019
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Sales
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Pricing: Strategy vs. Tactics
Having taught marketing strategy for over 18 years, it has become apparent that even the...
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08.01.2019
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Building on Our Vision: A Year of Innovative Growth
When Dr. Michael Gunderson started serving as the director for the Purdue University Center for...
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06.14.2019
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Connecting Talent from First-Level to C-Suite
Dr. Keith Halperin, senior client partner for Korn Ferry Hay Group and associated faculty with...
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06.07.2019
Purdue Agribusiness Review
How Data Analytics is Transforming Agriculture
“How Data Analytics is Transforming Agriculture” by Xuan Pham and Martin Stack presents the rise...
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06.07.2019
Purdue Agribusiness Review
The Science Behind Chick-fil-A’s Winning Ways
This paper seeks to understand the role of emotional labor on customer loyalty. Emotional labor...
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06.07.2019
Purdue Agribusiness Review
Sales Team Formation
Consolidation of suppliers and producers in nearly every sector of food production has meant that...
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06.07.2019
Purdue Agribusiness Review
Transition Strategy Formulation to Implementation
Formulating a strategy is something many CEO’s spend a significant amount of time on. However,...
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01.22.2019
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Trust in Business Relationships
Mati Mohammadi, a PhD student at Purdue University and graduate research assistant at Purdue's Center...
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