Trust

Browse Trust Posts

04.14.2022

Agribusiness, Featured, Sales

What is Farmer Trust and How Might it Grow?

When we consider how farmers view different information sources, salespeople tend to think of themselves...

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12.09.2020

Agribusiness, Quarterly Review

Improving agribusiness customer relations using social media & CRM technologies

To reduce information asymmetry and increase trust and efficiency, sharing information and communication is essential...

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01.22.2019

Agribusiness, Careers, Education, Human Resources, Leadership, Management, Research, Risk Management, Sales, Strategy

Trust in Business Relationships

Mati Mohammadi, a PhD student at Purdue University and graduate research assistant at Purdue's Center...

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10.23.2018

Agribusiness, Research

What Matters to Farmers: Contracts or Trust?

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01.26.2018

Quarterly Review

Transformations of trust

This study investigated how trust changes over the course of a relationship by testing the...

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08.14.2017

Agribusiness, Management, Marketing, Sales

Building Trust

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02.02.2017

Quarterly Review

Building trust

Trust is an integral part of maintaining any successful business relationship, especially within agriculture. Yet,...

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09.22.2016

Quarterly Review

Trust in buyer-seller relationships

This research looks at two types of trust in buyer-seller relationships: Calculated and Relational. Calculated...

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