Filter by Tag: Trust.

What is Farmer Trust and How Might it Grow?

What is Farmer Trust and How Might it Grow? Author: Dr. Scott Downey, Director and Professor, Purdue University Center for Food and Agricultural Business When we consider how farmers view different information sources, salespeople tend to think of themselves as the...



“Do You Trust Me?”

Share Letter: “Do You Trust Me?” January 17, 2022 | Letters Author: Dr. Jeffrey S. Young, Assistant Professor, Agribusiness Economics, Murray State University In mid-December 2021 I was able to partner with Consumer Corner collaborators Nicole Olynk Widmar and...






Trust in Business Relationships

Purdue University’s 2018 National Conference for Food and Agribusiness was held November 6-7, 2018 with approximately 100 participants representing both crop and livestock industry sectors. All were eager to learn more about the role and importance of business...



What Matters to Farmers: Contracts or Trust?

How much should agribusiness investors focus on the development of complex contractual arrangements with farmers when trying to implement a new product or innovation in the agricultural sector in developing countries? The analysis of the introduction of grape tomato...



Transformations of trust

Article Akrout, H. and Mbaye Fall Diallo. “Fundamental transformations of trust and its drivers: A multi-stage approach of business-to-business relationships.” Industrial Marketing Management 66 (2017) 159-171. Reviewer Masi Keshavarz, Research Project Manager Summary...



Building Trust

This guest post is authored by Brian C. Briggeman, Ph.D., Professor and Director of the Arthur Capper Cooperative Center, Department of Agricultural Economics, Kansas State University. Briggeman will be a presenter at the Purdue University Center for Food and...



Building trust

Article Newman, Claire and Brian C. Briggeman, “Farmers’ Perceptions of Building Trust.” International Food and Agribusiness Management Review, 19(2016): 57-76. Reviewer Dr. Brian Briggeman, Kansas State University Summary Trust is an integral part of maintaining any...



Trust in buyer-seller relationships

Article Poppo, Laura; Zheng Zhou, Kevin; Li, Julie J. “When can you trust ‘trust’? Calculative trust, relational trust, and supplier performance.”Strategic Management Journal 37 (2015): 724-741. Reviewer Dr. Scott Downey, Associate Director and...