Browse Trust Posts


Agribusiness, Featured, Sales

What is Farmer Trust and How Might it Grow?

When we consider how farmers view different information sources, salespeople tend to think of themselves...

Read More

Improving Agribusiness Customer Relations Using Social Media & CRM Technologies


Agribusiness, Quarterly Review

Improving agribusiness customer relations using social media & CRM technologies

To reduce information asymmetry and increase trust and efficiency, sharing information and communication is essential...

Read More


Agribusiness, Careers, Education, Human Resources, Leadership, Management, Research, Risk Management, Sales, Strategy

Trust in Business Relationships

Mati Mohammadi, a PhD student at Purdue University and graduate research assistant at Purdue's Center...

Read More


Agribusiness, Research

What Matters to Farmers: Contracts or Trust?

Read More

Transformations of Trust


Quarterly Review

Transformations of trust

This study investigated how trust changes over the course of a relationship by testing the...

Read More


Agribusiness, Management, Marketing, Sales

Building Trust

Read More

Building Trust


Quarterly Review

Building trust

Trust is an integral part of maintaining any successful business relationship, especially within agriculture. Yet,...

Read More

Trust in Buyer-Seller Relationships


Quarterly Review

Trust in buyer-seller relationships

This research looks at two types of trust in buyer-seller relationships: Calculated and Relational. Calculated...

Read More

Close this search box.