Erin G Robinson

Browse Erin G Robinson Posts

06.27.2022

Purdue Agribusiness Review, Strategy

The Customer Journey: Where are You Going Wrong?

Depending on the product and targeted customer segment, Ahir Gopaldas and Anton Siebert suggest customer...

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06.27.2022

Purdue Agribusiness Review, Strategy

Scaling Ideas into Success

The concepts of innovation and disruption are not new. In his many articles and book...

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06.27.2022

Agribusiness, Industry Analysis, Purdue Agribusiness Review

Resetting the Table

The food production and distribution industry is increasingly at the forefront of public discussion and...

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06.27.2022

Agribusiness, Purdue Agribusiness Review

How Farmers Markets Support Local Agriculture

Farmers markets are a popular way to support local agriculture and expand direct-to-consumer sales. For...

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06.02.2022

Agribusiness, Featured, Leadership

How to Tighten Your Grasp During Industry Shifts

There’s no double that the ag and seed industries have experienced major changes over the...

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05.24.2022

What We’re Reading

What should Danny do?

In our house, we like to read the classics — Dr. Seuss, Sesame Street, Goodnight...

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04.14.2022

Agribusiness, Featured, Sales

What is Farmer Trust and How Might it Grow?

When we consider how farmers view different information sources, salespeople tend to think of themselves...

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03.29.2022

Purdue Agribusiness Review, Strategy

Do We Need a Different Culture? How the Case of Apple can Inspire Agribusinesses

When one thinks of Apple’s success as a company, it is likely some images quickly...

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03.29.2022

Purdue Agribusiness Review, Strategy

Jobs to be Done

We all know and have heard many times that innovation is what feeds sustainable growth...

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03.29.2022

Marketing, Purdue Agribusiness Review

Using Brand Nostalgia to Improve Customer Loyalty

Marketing is more important now than ever before due to the increased visibility and availability...

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