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Actionable, relevant insights on food and agricultural business management, strategy, sales and marketing, and more–all from the Purdue University experts you trust.

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Strategic Changes Shaping a New Ag Input Retail Industry

Strategic Changes Shaping a New Ag Input Retail Industry

Ag input retail is a large and dynamic industry that has faced important trends in the last 10 years, some of which have accelerated more recently due to extreme events such as trade wars and harsh weather conditions. In addition, digital innovations such as internet growth and agronomic advancements in precision farming, married with digital technologies, have pushed the industry to modernize.

Leadership is a Journey, Not an Event

Leadership is a Journey, Not an Event

We’ve been through a lot this past year and a half. Across the board, we’ve experienced disruption like none of us have ever experienced before. During this time, we’ve certainly made mistakes, stumbled our way through the constant changes and challenges, but most importantly…we’ve prevailed.

The Second Generation of Strategic Agri-Marketing

The Second Generation of Strategic Agri-Marketing

In an industry where family values and passion are the driving forces behind the productivity and fortitude of American agriculture, responsibilities tend to be passed down from generation to generation. This tradition has been a typical standard both on the farm and in family agribusinesses, but one special instance lies in academia and professional development tailored to agribusiness in the Funk and Downey families.

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