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Actionable, relevant insights on food and agricultural business management, strategy, sales and marketing, and more–all from the Purdue University experts you trust.

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Leadership is a Journey, Not an Event

Leadership is a Journey, Not an Event

We’ve been through a lot this past year and a half. Across the board, we’ve experienced disruption like none of us have ever experienced before. During this time, we’ve certainly made mistakes, stumbled our way through the constant changes and challenges, but most importantly…we’ve prevailed.

The Second Generation of Strategic Agri-Marketing

The Second Generation of Strategic Agri-Marketing

In an industry where family values and passion are the driving forces behind the productivity and fortitude of American agriculture, responsibilities tend to be passed down from generation to generation. This tradition has been a typical standard both on the farm and in family agribusinesses, but one special instance lies in academia and professional development tailored to agribusiness in the Funk and Downey families.

Common Pitfalls in the Decision Making Process

Common Pitfalls in the Decision Making Process

Some business decisions are simple — we make them without much thought or deliberation and carry on as normal. Other larger decisions such as new ventures, expansions, acquisitions, or strategies come with the potential to be a game-changer for our organizations. These decisions carry a heavy weight of uncertainty and risk.

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