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Actionable, relevant insights on food and agricultural business management, strategy, sales and marketing, and more–all from the Purdue University experts you trust.

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the Quarterly Review

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Pricing: Strategy vs. Tactics

Pricing: Strategy vs. Tactics

Having taught marketing strategy for over 18 years, it has become apparent that even the most experienced marketers still struggle with how to effectively price their products and services. Pricing is one of the more strategic decisions a company can make; however, it is often treated as a tactic.
Segmenting an Evolving Industry

Segmenting an Evolving Industry

For many years, weather, disruption and unforeseen circumstances have been the root of issues affecting the agricultural value chain. Specifically, this year, excessive rainfall early in the planting season caused delays for crop farmers, and rising tensions from reports in the dairy industry have created challenges there.
Connecting Talent from First-Level to C-Suite

Connecting Talent from First-Level to C-Suite

Dr. Keith Halperin, senior client partner for Korn Ferry Hay Group and associated faculty with the Purdue University Center for Food and Agricultural Business, says the message is clear, so what’s the problem? Leaders must become a catalyst for change.

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Purdue Food & Agribusiness Quarterly Review

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