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Actionable, relevant insights on food and agricultural business management, strategy, sales and marketing, and more–all from the Purdue University experts you trust.
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A trifecta of strategies for agribusinesses amidst unprecedented change
In navigating unprecedented change, agribusinesses must prioritize prediction, adaptability, and resilience to thrive in evolving markets.
The impact of diversification strategies on small and medium enterprises
Exploring diversification and its impact on businesses—insights for strategic resilience amid market uncertainties.
The shift towards a customer-centric approach in agribusiness management
Agribusinesses must prioritize customer experiences over market drivers, adapting to online demands for sustainable growth and innovation.
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August 26, 2022
Creating an Integrated and Cohesive Marketing Strategy
As marketing managers know, creating an integrated and cohesive marketing strategy has many moving parts. They must continually examine where they are and where they need to be,... Read More »
July 29, 2022
Marketing to Farm Businesses
I’ve written before about how I believe one of the more significant challenges in any business is finding the best way to get sales teams and marketing managers on the same... Read More »
July 20, 2022
The House Advantage: Playing the Odds to Win Big in Business
We talk a lot about data-driven decision making on Consumer Corner, because there are many good reasons to use data to make business decisions. The problem is that when we become... Read More »
June 2, 2022
How to Tighten Your Grasp During Industry Shifts
There’s no double that the ag and seed industries have experienced major changes over the last 5-10 years, with the last two years greatly accelerating these changes across all... Read More »
May 24, 2022
What Should Danny Do?
In our house, we like to read the classics — Dr. Seuss, Sesame Street, Goodnight Moon, and so on. With two little ones at home, fitting in adult reading can be a real challenge!... Read More »
April 14, 2022
What is Farmer Trust and How Might it Grow?
When we consider how farmers view different information sources, salespeople tend to think of themselves as the most valuable source of information. For farmers themselves,... Read More »
March 22, 2022
What if You Could Be 10% Better?
One of the cool things I get to do in my role as a professor today in sales and marketing is work with sales organizations all over the world. Hearing some of the challenges these... Read More »
March 9, 2022
When Public Opinion is Knocking at YOUR Door: Consumer- and Public-Driven Changes in Agricultural Industries
Looking around in spring of 2022 (it’s close enough to spring, right?), there is no shortage of topics on which there seems greater social, political and economic discord than... Read More »
March 2, 2022
Wellbeing at Work
How do we measure success in business? Most often we have used financial metrics to look at success, but what if we measured success based on how people within a business... Read More »
January 12, 2022
Inflation and Interest Rates in the Agribusiness Marketplace
Financial goals have been gaining increased visibility throughout all aspects of the agribusiness value chain for some time now. While our world is full of tight margins and... Read More »
December 1, 2021
A Reflection on Supply Chain Management: Today’s Big Headline
Supply chain management (SCM) exploded from a business function name to news headlines and household conversations. Little did we realize so many SCM experts lurked on factory... Read More »
November 4, 2021
The Value of Understanding Customer Profitability
As our competitive landscape shifts, it demands ag retailers sharpen their business acumen and hone their leadership skills to manage both the challenges facing agriculture today... Read More »