Farmers’ Purchasing Behavior and Implications for Suppliers’ Go-To-Market Strategies Author: Dr. Luciano Thomé e Castro, International Adjunct Professor Every four years, the Purdue University Center for Food and Agricultural Business conducts the Large Commercial...
Creating Social Impact with an Eye Towards Profitability Written by Dora Lutz One thing that has always been clear to those in agribusiness is how closely our communities and businesses are united. While other industries are beginning to realize that managing the...
Creating an Integrated and Cohesive Marketing Strategy As marketing managers know, creating an integrated and cohesive marketing strategy has many moving parts. They must continually examine where they are and where they need to be, while trying to efficiently and...
Marketing to Farm Businesses Author: Justin Funk, Managing Partner, Agri Studies I’ve written before about how I believe one of the more significant challenges in any business is finding the best way to get sales teams and marketing managers on the same page. Although...
Resetting the Table Reviewer Dr. Michael Boehlje, Distinguished Professor Emeritus Book Paarlberg, R. (2021). Resetting the Table: Straight Talk About the Food We Grow and Eat. Knopf. Summary The food production and distribution industry is increasingly at the...
How Farmers Markets Support Local Agriculture Reviewers Alexander Robinson, Graduate Student, and Dr. Brady Brewer, Assistant Professor Article The Influence of Farmers Markets’ Characteristics on Vendor Sales by Jeffery O’Hara, Nony Dutton and Nick Stavely...
How to Tighten Your Grasp During Industry Shifts Author: Torrie Sheridan, Marketing Manager, Purdue University Center for Food and Agricultural Business There’s no doubt the ag and seed industries have experienced major changes over the last 5-10 years, with the last...
What is Farmer Trust and How Might it Grow? Author: Dr. Scott Downey, Director and Professor, Purdue University Center for Food and Agricultural Business When we consider how farmers view different information sources, salespeople tend to think of themselves as the...
What if You Could Be 10% Better? Author: Dr. Scott Downey, Director and Professor, Purdue University Center for Food and Agricultural Business One of the cool things I get to do in my role as a professor today in sales and marketing is work with sales organizations...
When Public Opinion is Knocking at YOUR Door: Consumer- and Public-Driven Changes in Agricultural Industries Author: Nicole Olynk Widmar, Associate Head and Professor, Purdue University, Department of Agricultural Economics Looking around in spring of 2022 (it’s close...
