How to Tighten Your Grasp During Industry Shifts Author: Torrie Sheridan, Marketing Manager, Purdue University Center for Food and Agricultural Business There’s no doubt the ag and seed industries have experienced major changes over the last 5-10 years, with the last...
What is Farmer Trust and How Might it Grow? Author: Dr. Scott Downey, Director and Professor, Purdue University Center for Food and Agricultural Business When we consider how farmers view different information sources, salespeople tend to think of themselves as the...
What if You Could Be 10% Better? Author: Dr. Scott Downey, Director and Professor, Purdue University Center for Food and Agricultural Business One of the cool things I get to do in my role as a professor today in sales and marketing is work with sales organizations...
When Public Opinion is Knocking at YOUR Door: Consumer- and Public-Driven Changes in Agricultural Industries Author: Nicole Olynk Widmar, Associate Head and Professor, Purdue University, Department of Agricultural Economics Looking around in spring of 2022 (it’s close...
Inflation and Interest Rates in the Agribusiness Marketplace Author: Dr. Brady Brewer, Assistant Professor Financial goals have been gaining increased visibility throughout all aspects of the agribusiness value chain for some time now. While our world is full of tight...
A Reflection on Supply Chain Management: Today’s Big Headline Author: Bobby J. Martens, Associate Professor & Iowa Institute for Cooperatives Endowed Professor of Economics, Department of Economics, Iowa State University Supply chain management (SCM) exploded...
Strategic Changes Shaping a New Ag Input Retail Industry Authors: Dr. Luciano Thomé e Castro, International Affiliated ProfessorDr. Allan Gray, Professor, Land O’Lakes Chair in Food and Agribusiness, and Executive DirectorDr. Lourival Carmo Monaco Neto, Postdoctoral...
The Pursuit of Ideas and Ideals Reviewer Dr. Lourival Carmo Monaco Neto, Postdoctoral Research Associate Article Why Today’s Startups Pursue Both Ideas and Ideals by Ranjay Gulati Journal Harvard Business Review, May 13, 2021 Summary Business landscapes are changing...
How New Technologies Can Help Agribusinesses Achieve Goals by Promoting the United Nations’ Sustainable Development Goals Reviewer Mati Mohammadi, PhD Student & Graduate Research Assistant, Purdue University Department of Agricultural EconomicsSee more from Mati...
Leadership is a Journey, Not an Event Author: Keith Halperin, Visiting Professor and Principal at KGH Leadership We’ve been through a lot this past year and a half. Across the board, we’ve experienced disruption like none of us have ever experienced before. During...
