Purdue Agribusiness Review

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03.27.2018

Purdue Agribusiness Review

Borrower-lender relationships

The relationship between the borrower and lender has always been known to be an integral...

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03.27.2018

Purdue Agribusiness Review

Innovation in services

Innovation is no longer an internal activity within organizations or something provided by a key...

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01.26.2018

Purdue Agribusiness Review

Cross-business initiatives

The agricultural and food business industries have recently experienced several sizable and significant merger and...

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01.26.2018

Purdue Agribusiness Review

Much ado about data

Data has become an integral part of any business. However, you must exercise caution when...

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01.26.2018

Purdue Agribusiness Review

Transformations of trust

This study investigated how trust changes over the course of a relationship by testing the...

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10.31.2017

Purdue Agribusiness Review

Withholding information

This paper presents a very interesting discussion around the issues regarding salespeople information sharing. Every...

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10.31.2017

Purdue Agribusiness Review

Managing customer relationships

The authors of this article take an economic approach to building customer relationships. Specifically, whether...

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10.31.2017

Purdue Agribusiness Review

Finding balance

The article examines the motivations for resellers to allocate effort toward representing supplier products, particularly...

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06.23.2017

Purdue Agribusiness Review

Managing incentive programs

Agricultural input manufacturers have widely used incentive programs in an effort to influence dealers’ daily...

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06.23.2017

Purdue Agribusiness Review

Social media marketing

In this article, authors Felix, Raushnabel, and Hinsch develop a strategic framework for how a...

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