Purdue Agribusiness Review

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06.23.2016

Purdue Agribusiness Review

Book Review: The Upside of Turbulence

Risk dominates the agricultural sector, and most agribusiness managers focus on reducing the risks they...

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06.23.2016

Purdue Agribusiness Review

Impacts of switching costs

The purpose of this research paper was to examine the importance of switching costs in...

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06.23.2016

Purdue Agribusiness Review

Effects of personal resources on relationship quality

A worker’s flexibility, reputation, and empathy all positively affect the quality of a relationship. It...

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06.23.2016

Purdue Agribusiness Review

Effective market orientation

Economic factors and business cycles affect firm performance. Business-to-business firms often have a strong market...

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06.23.2016

Purdue Agribusiness Review

Creating value through sustainability practices

This study develops an analytical model of corporate sustainability to demonstrate that firms can achieve...

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06.23.2016

Purdue Agribusiness Review

Salesperson influence on stakeholders

Modern frontline employees (salespeople) are often required to manage relationships with different stakeholders to effectively...

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10.31.2017

Purdue Agribusiness Review

Finding balance

The article examines the motivations for resellers to allocate effort toward representing supplier products, particularly...

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09.19.2019

Agribusiness, Management, Purdue Agribusiness Review, Research, Strategy

Increasing Profits with Multichannel Strategies

The significant growth of e-commerce in business to business relationships (B2B) often causes sales companies...

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09.18.2019

Agribusiness, Management, Marketing, Purdue Agribusiness Review, Research, Strategy

Omnichannel Strategy Considerations

The purpose of this paper was to explore if and how technology adoption at the...

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09.18.2019

Agribusiness, Leadership, Management, Purdue Agribusiness Review, Research, Strategy

Self-Managed Teams Need Leaders Too

After cutting through the leadership research and management jargon, this paper offers some serious insight...

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