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Purdue Agribusiness Review
Browse Purdue Agribusiness Review Posts
09.22.2016
Purdue Agribusiness Review
Proper use of popular marketing metrics
Despite their widely acknowledged importance, some popular marketing metrics are regularly misunderstood and misused. The...
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09.22.2016
Purdue Agribusiness Review
Customer orientation and organizational performance
The authors of the article focused on understanding which orientation (customer, competitor or technology) or...
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09.22.2016
Purdue Agribusiness Review
Factors of employee job satisfaction
This study examined the importance of the key factors that lead to high job satisfaction....
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09.22.2016
Purdue Agribusiness Review
Trust in buyer-seller relationships
This research looks at two types of trust in buyer-seller relationships: Calculated and Relational. Calculated...
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06.23.2016
Purdue Agribusiness Review
Effective market orientation
Economic factors and business cycles affect firm performance. Business-to-business firms often have a strong market...
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06.23.2016
Purdue Agribusiness Review
Effects of personal resources on relationship quality
A worker’s flexibility, reputation, and empathy all positively affect the quality of a relationship. It...
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06.23.2016
Purdue Agribusiness Review
Impacts of switching costs
The purpose of this research paper was to examine the importance of switching costs in...
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06.23.2016
Purdue Agribusiness Review
Book Review: The Upside of Turbulence
Risk dominates the agricultural sector, and most agribusiness managers focus on reducing the risks they...
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06.23.2016
Purdue Agribusiness Review
Salesperson influence on stakeholders
Modern frontline employees (salespeople) are often required to manage relationships with different stakeholders to effectively...
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06.23.2016
Purdue Agribusiness Review
Creating value through sustainability practices
This study develops an analytical model of corporate sustainability to demonstrate that firms can achieve...
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