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Quarterly Review
Browse Quarterly Review Posts
02.02.2017
Quarterly Review
Perception is reality
Research on psychological contracts originated in the 1950s to describe aspects of the commitments between...
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09.22.2016
Quarterly Review
Creativity in B2B marketing
This research shows that advertising creativity affects business buyer attitudes and buying intentions. Traditionally, business-to-business...
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09.22.2016
Quarterly Review
Proper use of popular marketing metrics
Despite their widely acknowledged importance, some popular marketing metrics are regularly misunderstood and misused. The...
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09.22.2016
Quarterly Review
Customer orientation and organizational performance
The authors of the article focused on understanding which orientation (customer, competitor or technology) or...
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09.22.2016
Quarterly Review
Factors of employee job satisfaction
This study examined the importance of the key factors that lead to high job satisfaction....
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09.22.2016
Quarterly Review
Trust in buyer-seller relationships
This research looks at two types of trust in buyer-seller relationships: Calculated and Relational. Calculated...
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06.23.2016
Quarterly Review
Effective market orientation
Economic factors and business cycles affect firm performance. Business-to-business firms often have a strong market...
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06.23.2016
Quarterly Review
Effects of personal resources on relationship quality
A worker’s flexibility, reputation, and empathy all positively affect the quality of a relationship. It...
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06.23.2016
Quarterly Review
Impacts of switching costs
The purpose of this research paper was to examine the importance of switching costs in...
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06.23.2016
Quarterly Review
Book Review: The Upside of Turbulence
Risk dominates the agricultural sector, and most agribusiness managers focus on reducing the risks they...
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