Optimizing Sales Management: Knowledge, Coaching and Continuous Improvement Written by Dr. Scott Downey, Director and Professor Sales success hinges on a delicate balance of knowledge, strategy and execution, and sales managers are at the forefront of driving this...
A great moment for value-based sales in agribusiness Reviewers Luciano Thomé e Castro, Founding Partner at Markestrat Group Article ‘It’s almost like taking the sales out of selling’—Towards a conceptualization of value-based selling in business markets by Harri...
How can big data empower the development of new products? Reviewers Gustavo Stevanin de Souza, Research Assistant Article Customer-centered data power: Sensing and responding capability in big data analytics by Hsiao-Ting Tseng, National Central University, Taoyuan,...
Unlocking Growth: Exploring innovation dynamics in the agrifood sector Reviewers Lourival Monaco, Assistant Research Professor Article Innovative Growers: A view from the top by Matt Banholzer, Rebecca Doherty, Alex Morris, and Scott Schwaitzberg Source McKinsey...
What is relationship-based selling? Author: Dr. Scott Downey, Director and Professor For the majority of my career, relationships have been an important aspect of selling in agriculture. The connections between buyers and sellers remain one of the attractive aspects...
Deciphering Online Shopping Behaviors of Generations Y and Z Reviewers Dr. Scott Downey and Masie Keshavarz Article Determining behavioural differences of Y and Z generational cohorts in online shopping by Durgesh Kumar Agrawal Source International Journal of Retail...
Unveiling the Sales Training Equation: A Strategic Guide for Maximizing ROI Reviewer Dr. Scott Downey Article New evaluation metric for measuring sales training effectiveness by Joon-Hee Oh and Wesley J. Johnston Source Journal of Business Research, Volume 156,...
What does it mean to sell with precision? Author: Dr. Scott Downey, Director and Professor As you’re probably aware, our focus here at the Center for Food and Agricultural Business (CAB) is, and always has been, on companies who serve farms and ranches. The core of...
What is Farmer Trust and How Might it Grow? Author: Dr. Scott Downey, Director and Professor, Purdue University Center for Food and Agricultural Business When we consider how farmers view different information sources, salespeople tend to think of themselves as the...
What if You Could Be 10% Better? Author: Dr. Scott Downey, Director and Professor, Purdue University Center for Food and Agricultural Business One of the cool things I get to do in my role as a professor today in sales and marketing is work with sales organizations...
