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Sales

Browse Sales Posts

Collaborative flip charts created by program participants during professional development.

09.18.2025

Agribusiness, Education, Featured, Sales

What I’m learning from the Class of 2026 and why it matters for agribusiness sales

Senior sales students selling real programs remind us that discipline, empathy, preparation, and persistence remain...

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01.22.2019

Agribusiness, Careers, Education, Human Resources, Leadership, Management, Research, Risk Management, Sales, Strategy

Trust in Business Relationships

Mati Mohammadi, a PhD student at Purdue University and graduate research assistant at Purdue's Center...

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09.07.2017

Agribusiness, Education, Large Commercial Producers Survey, Management, Sales

Producer Perceptions of Agricultural Risk in 2017

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07.14.2016

About the Center, Agribusiness, Careers, Education, Finance, Human Resources, Large Commercial Producers Survey, Leadership, Management, Marketing, Production Agriculture, Research, Risk Management, Sales, Strategy, Supply Chain

Thirty Years and Going Strong

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02.11.2026

Agribusiness, Featured, Sales

Non-negotiables for ag salespeople

Drawing on recent research and work with the next generation of agricultural salespeople, this article...

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03.13.2015

Large Commercial Producers Survey, Marketing, Production Agriculture, Sales

Profile of a High-Growth Crop Producer

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12.12.2023

Agribusiness, Featured, Marketing, Research, Sales, Strategy

What is relationship-based selling?

For the majority of my career, relationships have been an important aspect of selling in...

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08.17.2017

Agribusiness, Education, Large Commercial Producers Survey, Management, Marketing, Production Agriculture, Research, Risk Management, Sales, Strategy

Knowing your customer

In the world of agribusiness, knowing your customer base is more important than ever –...

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09.12.2017

Agribusiness, Large Commercial Producers Survey, Production Agriculture, Research, Sales

Producers’ purchasing preferences in 2017

In the “2017 Large Commercial Producer Project,” Purdue University asked farmers to rank product performance,...

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03.21.2019

Agribusiness, Careers, Education, Industry Analysis, Leadership, Management, Marketing, Research, Sales, Strategy

What do sales managers manage?

The Service-Profit chain shows the relationship between employee activities and company profits. The concepts are...

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