Innovation, Creativity and Brainstorming
While there are some similarities between Y and Z generational customers, they also have major distinctive online shopping behaviors. Organizations that want to serve these generations need to develop more effective marketing strategies to serve both the cohorts based on their unique characteristics and distinct behaviors. It’s important to remember that for many agribusinesses, the issue isn’t SELLING online it is helping their buyers SHOP online.
Training ROI has gotten a lot of attention in the last several years and, for us here at Purdue, has changed the way we engage with the companies. Since we frequently help salespeople and sales managers develop more strategic efforts, this study really spoke to me.
China is one of the most major food producers and consumers in the world. More and more western agribusinesses are forming alliances and partnerships with Chinese companies, and mergers and acquisitions are taking place. Well-known Chinese companies such as the retail giant Alibaba is involved in agriculture, working in the supply chain of fruits and vegetables. Many input manufacturers such as chemical and seed suppliers are based in China and are increasing their footprint in the western ag world. Additionally, important commodity traders such as COFCO are based in China. China, after the U.S., is the second largest investor in ag techs with $2.7 billion in investments in 2022, targeting mainly biotechnology and bioenergy, according to AgFunders.