Innovation, Creativity and Brainstorming

From Feed and Grains Magazine - Have you ever been in a situation where somebody came up with what seemed to be a really weird idea, and then someone in the group said, “yeah, that’s kind of interesting, but if we added this change it would be awesome and useful.” Brainstorming — an activity that we don’t engage in nearly enough — can be fun and productive. This is not to say that we always need to be changing the way we do things, but brainstorming can allow us to look at a problem or challenge from a different perspective and sometimes to come up with an innovative solution. Tom Peters said, “If it ain’t broke, you haven’t looked hard enough, fix it anyway.” For feed and grain organizations focused on success, Mr. Peters offers some sage advice that puts innovation and creativity front and center.

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