Purdue Hosts Management Academy for Seed Industy Professionals
From Purdue News - Purdue University's Center for Food and Agribusiness will host the 15th annual American Seed Trade Association Management Academy for seed industry professionals March 4-8 in the Krannert Executive Education Center.
In a market where customer service and positive interactions are of increasing importance, it is critical for agribusinesses to understand and adapt to these demands. Organizations tend to rely on “the way things have always been done” rather than assessing their customer service strategy and understanding how to reduce inefficiencies.
Consolidation, tight margins, increasing consumer demand and price transparency are just a few of the challenges currently facing the agricultural retail supply chain, forcing leaders to adapt and adjust. These challenges have made continuous improvement in supply chain and operations management more important than ever before to maintain a competitive position.
The significant growth of e-commerce in business to business relationships (B2B) often causes sales companies to question the impact of direct customer sales calls on a regular basis. Many are also wondering if online channels will reduce or even soon replace the presence of traditional salespeople. But will this really happen? Further, what are the effects on sales and profits for a B2B company when combining salespeople with an online channel? Is combining these channels a transitional phase to a completely online model in the future?