Filter by Tag: Agribusiness.

A great moment for value-based sales in agribusiness

A great moment for value-based sales in agribusiness Reviewers Luciano Thomé e Castro, Founding Partner at Markestrat Group Article ‘It’s almost like taking the sales out of selling’—Towards a conceptualization of value-based selling in business markets by Harri...



How can big data empower the development of new products?

How can big data empower the development of new products? Reviewers Gustavo Stevanin de Souza, Research Assistant Article Customer-centered data power: Sensing and responding capability in big data analytics by Hsiao-Ting Tseng, National Central University, Taoyuan,...






How Will Tech Enable Agrifood Trends of 2024?

How Will Tech Enable Agrifood Trends of 2024? Written by Dr. Allan Gray, Professor, Land O’Lakes Chair in Food and Agribusiness, and Executive Director The numerous articles recently published about the future of the food and agriculture industry in 2024 are...



What is relationship-based selling?

What is relationship-based selling? Author: Dr. Scott Downey, Director and Professor For the majority of my career, relationships have been an important aspect of selling in agriculture. The connections between buyers and sellers remain one of the attractive aspects...



Lights Out: Pride, Delusion, and the Fall of General Electric

Lights Out: Pride, Delusion, and the Fall of General Electric Dr. Jay Akridge, Trustee Chair in Teaching and Learning Excellence and Professor, Provost Emeritus, Purdue University “Lights Out: Pride, Delusion, and the Fall of General Electric” by Thomas...



Resolution vs. Frustration: The Art and Absurdity of Complaining

Share Letter: Resolution vs. Frustration: The Art and Absurdity of Complaining October 10, 2023 | Letters Author: Nicole Olynk Widmar, Interim Department Head and Professor, Purdue University Department of Agricultural Economics We cringe at the prospect of someone...



Seasons Change, and So Do Our Preferences

Share Letter: Seasons Change, and So Do Our Preferences October 3, 2023 | Letters Author: Nicole Olynk Widmar, Interim Department Head and Professor, Purdue University Department of Agricultural Economics Consumer Corner has an admittedly odd history of gleaning...



Competitive Advantage by Learning

Competitive Advantage by Learning Reviewers Lourival Carmo Monaco Neto Article Learning to Learn by Erika Andersen Source Harvard Business Review, March 2016 Summary Despite the very well-known fact that the pace of change in current times is unprecedented and...



Deciphering Online Shopping Behaviors of Generations Y and Z

Deciphering Online Shopping Behaviors of Generations Y and Z Reviewers Dr. Scott Downey and Masie Keshavarz Article Determining behavioural differences of Y and Z generational cohorts in online shopping by Durgesh Kumar Agrawal Source International Journal of Retail...