Filter by Tag: Agribusiness.

What Even is Risk?

Share Letter: What Even is Risk? September 19, 2022 | Letters Author: Nicole Olynk Widmar, Associate Head and Professor, Purdue University, Department of Agricultural Economics We destroyed any common understanding of probabilities, then maybe convinced you that what...



Ag and Carbon Markets — Everybody’s Winning Here, Right?

Share Letter: Ag and Carbon Markets — Everybody’s Winning Here, Right? September 12, 2022 | Letters Author: Nicole Olynk Widmar, Associate Head and Professor, Purdue University, Department of Agricultural Economics, and Carson Reeling, Associate Professor, Purdue...



Fundamental Challenges of Agriculture in Carbon Markets

Share Letter: Fundamental Challenges of Agriculture in Carbon Markets September 6, 2022 | Letters Author: Nicole Olynk Widmar, Associate Head and Professor, Purdue University, Department of Agricultural Economics, and Carson Reeling, Associate Professor, Purdue...






Creating an Integrated and Cohesive Marketing Strategy

Creating an Integrated and Cohesive Marketing Strategy As marketing managers know, creating an integrated and cohesive marketing strategy has many moving parts. They must continually examine where they are and where they need to be, while trying to efficiently and...



Carbon Markets, or are They?

Share Letter: Carbon Markets, or are They? August 22, 2022 | Letters “So, do carbon markets work, Carson?” This is the question I asked my colleague and friend Dr. Carson Reeling recently in our Consumer Corner Micro-Course, Consumer-Driven Changes in Ag Market...



It’s Worth Repeating, Sample Size Matters

Share Letter: It’s Worth Repeating, Sample Size Matters August 15, 2022 | Letters From Nicole Olynk Widmar, Associate Head and Professor, Purdue University, Department of Agricultural Economics “Better statistical confidence is the result of more precision, and this...



Probability is Different Than Propensity

Share Letter: Probability is Different Than Propensity August 8, 2022 | Letters Probability.  It’s a noun, and from dictionary.com, we know probability is “the extent to which something is probable; the likelihood of something happening or being the case. ” It’s also...



The Time Value of Money

Share Letter: The Time Value of Money August 1, 2022 | Letters Author: Nicole Olynk Widmar, Associate Head and Professor, Purdue University, Department of Agricultural Economics You can’t navigate your way online, or into a public place of any kind for that matter,...



Marketing to Farm Businesses

Marketing to Farm Businesses Author: Justin Funk, Managing Partner, Agri Studies I’ve written before about how I believe one of the more significant challenges in any business is finding the best way to get sales teams and marketing managers on the same page. Although...