Non-traditional Lenders in the Ag Credit Markets Author: Dr. Mike Boehlje, Distinguished Professor Emeritus Commercial banks and the Farm Credit System have been the dominant lenders to farmers for the past century, but new participants have entered the ag credit...
Farmers’ Purchasing Behavior and Implications for Suppliers’ Go-To-Market Strategies Author: Dr. Luciano Thomé e Castro, International Adjunct Professor Every four years, the Purdue University Center for Food and Agricultural Business conducts the Large Commercial...
Creating Social Impact with an Eye Towards Profitability Written by Dora Lutz One thing that has always been clear to those in agribusiness is how closely our communities and businesses are united. While other industries are beginning to realize that managing the...
Creating an Integrated and Cohesive Marketing Strategy As marketing managers know, creating an integrated and cohesive marketing strategy has many moving parts. They must continually examine where they are and where they need to be, while trying to efficiently and...
Marketing to Farm Businesses Author: Justin Funk, Managing Partner, Agri Studies I’ve written before about how I believe one of the more significant challenges in any business is finding the best way to get sales teams and marketing managers on the same page. Although...
The Customer Journey: Where are You Going Wrong? Reviewer Dr. Luciano Thomé e Castro, International Adjunct Professor Article What You’re Getting Wrong About Customer Journeys by Ahir Gopaldas and Anton Siebert Magazine Harvard Business Review Summary Depending on the...
Scaling Ideas into Success Reviewer Dr. Lourival Carmo Monaco Neto, Postdoctoral Research Associate Article Why It’s So Hard to Scale a Great Idea by John A. List Journal Harvard Business Review, May 2022 Summary The concepts of innovation and disruption are not new....
Resetting the Table Reviewer Dr. Michael Boehlje, Distinguished Professor Emeritus Book Paarlberg, R. (2021). Resetting the Table: Straight Talk About the Food We Grow and Eat. Knopf. Summary The food production and distribution industry is increasingly at the...
How Farmers Markets Support Local Agriculture Reviewers Alexander Robinson, Graduate Student, and Dr. Brady Brewer, Assistant Professor Article The Influence of Farmers Markets’ Characteristics on Vendor Sales by Jeffery O’Hara, Nony Dutton and Nick Stavely...
How to Tighten Your Grasp During Industry Shifts Author: Torrie Sheridan, Marketing Manager, Purdue University Center for Food and Agricultural Business There’s no doubt the ag and seed industries have experienced major changes over the last 5-10 years, with the last...
