What does it mean to sell with precision? Author: Dr. Scott Downey, Director and Professor As you’re probably aware, our focus here at the Center for Food and Agricultural Business (CAB) is, and always has been, on companies who serve farms and ranches. The core of...
What Does the Federal Fund Rate Increases at May FOMC Meeting Mean for Food and Agribusiness? Author: Brady Brewer, Associate Professor, Purdue University During the May 3rd Federal Open Market Committee (FOMC) meeting, FOMC voting members raised the Federal Funds...
Modern Chinese Management and Agribusiness Reviewer Dr. Luciano Thomé e Castro, International Adjunct Professor Article How Chinese Companies are Reinventing Management by Mark J. Greeven, Katherine Xin and George S. Yip Magazine Harvard Business Review China is one...
How Farmers Interact with Digitization of the Agricultural Value Chain Reviewer Dr. Brady Brewer, Assistant Professor Article Crop Protection Market Segmentation: Relationship Between Buyer Segments and the Use of Digital Sales Channels Source International Food and...
Pathways for Innovation Reviewer Dr. Lourival Carmo Monaco Neto, Postdoctoral Research Associate Article Break Out to Open Innovation by Denis Bettenmann, Ferran Giones, Alexander Brem and Philipp Gneiting Journal MIT Sloan Management Review, Winter 2022 Summary We...
Non-traditional Lenders in the Ag Credit Markets Author: Dr. Mike Boehlje, Distinguished Professor Emeritus Commercial banks and the Farm Credit System have been the dominant lenders to farmers for the past century, but new participants have entered the ag credit...
Farmers’ Purchasing Behavior and Implications for Suppliers’ Go-To-Market Strategies Author: Dr. Luciano Thomé e Castro, International Adjunct Professor Every four years, the Purdue University Center for Food and Agricultural Business conducts the Large Commercial...
Creating Social Impact with an Eye Towards Profitability Written by Dora Lutz One thing that has always been clear to those in agribusiness is how closely our communities and businesses are united. While other industries are beginning to realize that managing the...
Creating an Integrated and Cohesive Marketing Strategy As marketing managers know, creating an integrated and cohesive marketing strategy has many moving parts. They must continually examine where they are and where they need to be, while trying to efficiently and...
Marketing to Farm Businesses Author: Justin Funk, Managing Partner, Agri Studies I’ve written before about how I believe one of the more significant challenges in any business is finding the best way to get sales teams and marketing managers on the same page. Although...
