Marketing

Browse Marketing Posts

03.12.2020

Agribusiness, Featured, Management, Marketing, Sales

Managing in a New Era

For many years, we have talked about how sales and marketing have evolved over time....

Read the blog

12.11.2019

Agribusiness, Marketing, Purdue Agribusiness Review, Strategy

Infusing Emotion into the Customer Journey

Mapping the customer journey and thinking of ways to improve the customer experience have seen...

Read the blog

08.21.2019

Featured, Marketing, Sales, Strategy

Pricing: Strategy vs. Tactics

Having taught marketing strategy for over 18 years, it has become apparent that even the...

Read the blog

08.19.2019

Agribusiness, Careers, Featured, Marketing, Production Agriculture, Strategy

Segmenting an Evolving Industry

For many years, weather, disruption and unforeseen circumstances have been the root of issues affecting...

Read the blog

06.07.2019

Purdue Agribusiness Review

Sales Team Formation

Consolidation of suppliers and producers in nearly every sector of food production has meant that...

Read the blog

05.29.2019

Agribusiness, Leadership, Marketing, Sales

The relationship between sales and marketing

One of the more significant challenges in any business is finding the best way to...

Read the blog

04.23.2019

Agribusiness, Careers, Education, Leadership, Management, Marketing, Sales, Strategy

What’s on your electrician’s cart?

In hindsight, it sounds simple to say that customer-facing employees at Consolidated Electrical Distribution (CED)...

Read the blog

03.15.2019

Purdue Agribusiness Review

Delight, But Not Too Much

This paper seeks to understand the role of satisfaction and delight on customer loyalty. The...

Read the blog

03.15.2019

Agribusiness, Finance, Marketing, Purdue Agribusiness Review

Improving Brand Value

Value is defined by the classic “what I get for what I give.” It’s a...

Read the blog

09.27.2018

Agribusiness, Marketing, Sales, Strategy

Developing the Relational Element in Agriculture

Read the blog

Workshops

Degrees

About

Contact