As a mature industry settles in with a few key players dominating market share, how can firms disrupt the industry with innovations in technology, customer relationships and personnel? Farmer customers have access to tools and technology that allow them to manage...
The agriculture industry is facing a deluge of young entrepreneurs with transformational technologies that will disrupt current practices with the potential to increase farmer profits. However, the barriers to entry are high—finding funding from investors who...
Controlled Environmental Agriculture (CEA) operations are rapidly expanding across the United States. With this rapid expansion comes a number of uncertainties, along with the potential to disrupt the entire California leafy greens industry. This new industry shift...
How does a company that has dominated international growth in other countries approach its go-to-market strategy in the United States? What barriers will they encounter, and what type of partnerships will it take to succeed? Solinftec, a digital agriculture technology...
In the early 1990’s when the Internet became available to the public, there was much speculation about its value and impact. Fast-forward to today, we find ourselves having similar conversations about blockchain technology and whether it can truly be utilized to drive...
Can an easily recognizable brand be a disruptor in its own market? Mantiqueira, the leading Brazilian egg producer with sales around US$ 200 million per year deeply invested in the traditional market, is testing the limits to find out with a vegetable-based egg....
Disruption in the food and agribusiness industry has happened and will inevitably continue to extend its touch throughout time. Digital agriculture, increasing consumer demands and Blockchain are simply a few of the changes currently making their way down the pike....
