Filter by Tag: Sellers.

Innovation in services

Article Gualandris, J and Legenvre, H. “Innovation Sourcing Excellence: Three Purchasing Capabilities for Success.” Business Horizons, Volume 61, Issue 1 (January-February 2018) 95-106 Reviewer Dr. Scott Downey, Associate Director and Professor Summary Innovation is...



Buyer benefits

Article Candi, M., & Kahn, K. B. (2016). “Functional, emotional, and social benefits of new B2B services.” Industrial Marketing Management, 57, 177–184. Reviewer Dr. William Secor Summary This research by Candi and Kahn begins with the idea that the benefit a...



Building trust

Article Newman, Claire and Brian C. Briggeman, “Farmers’ Perceptions of Building Trust.” International Food and Agribusiness Management Review, 19(2016): 57-76. Reviewer Dr. Brian Briggeman, Kansas State University Summary Trust is an integral part of maintaining any...