The Changing Face of Agriculture

From Dealer and Applicator Magazine - The agricultural industry continues to undergo many changes along the supply chain, from the producer to the end user. These changes include vertical coordination and consolidation, improved technology, and a general change in the traditional business model. To be prepared for these changes and faced with additional pressure to reduce cost in distribution, 29 retail and marketing executives from across the world participated in Purdue University’s Center for Food and Agricultural Business Retail/Marketing Executive Forum.