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HELPING YOU THRIVE IN AG

Welcome to the Purdue University Center for Food and Agricultural Business!

You need a dynamic set of skills to lead in today's ever-evolving agribusiness industry. That’s why we’re here. We understand the industry you serve, and we can help advance your skill set and transform your thinking through the educational and research experiences we offer. We'd love to share our passion for ag with you.

Latest
JUNE 19, 2018

Do marketers need salespeople or vice versa?

by Scott Downey

Targeting segments of buyers has always been the focus of marketing efforts, regardless of product or industry. But customers don't buy as segments.

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