The Compressed Product Lifecycle… Challenges or Opportunities
From Seed and Crops Digest - Marketing is a constantly changing, challenging endeavor as well as an awesome opportunity for seed companies. Thanks to extensive efforts and successes of research and development efforts by the seed industry, we’ve seen incredible changes in seed products and the industry as a whole in the last five-10 years. Those changes are reflected in the host of attributes available to producers, as well as a compressed time schedule in which the product is viable in the marketplace.
Categories: Industry Analysis, Management, Marketing
Tags: 2004, 4 p’s, Advertising, customer awareness, frank dooley, joan fulton, kathleen erickson, Management, Marketing, marketing mix, place, Price, product, product life cycle, promotion, Seed Industry
Tags: 2004, 4 p’s, Advertising, customer awareness, frank dooley, joan fulton, kathleen erickson, Management, Marketing, marketing mix, place, Price, product, product life cycle, promotion, Seed Industry
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