Creating an Integrated and Cohesive Marketing Strategy As marketing managers know, creating an integrated and cohesive marketing strategy has many moving parts. They must continually examine where they are and where they need to be, while trying to efficiently and...
Marketing to Farm Businesses Author: Justin Funk, Managing Partner, Agri Studies I’ve written before about how I believe one of the more significant challenges in any business is finding the best way to get sales teams and marketing managers on the same page. Although...
How to Tighten Your Grasp During Industry Shifts Author: Torrie Sheridan, Marketing Manager, Purdue University Center for Food and Agricultural Business There’s no doubt the ag and seed industries have experienced major changes over the last 5-10 years, with the last...
What is Farmer Trust and How Might it Grow? Author: Dr. Scott Downey, Director and Professor, Purdue University Center for Food and Agricultural Business When we consider how farmers view different information sources, salespeople tend to think of themselves as the...
Inflation and Interest Rates in the Agribusiness Marketplace Author: Dr. Brady Brewer, Assistant Professor Financial goals have been gaining increased visibility throughout all aspects of the agribusiness value chain for some time now. While our world is full of tight...
A Reflection on Supply Chain Management: Today’s Big Headline Author: Bobby J. Martens, Associate Professor & Iowa Institute for Cooperatives Endowed Professor of Economics, Department of Economics, Iowa State University Supply chain management (SCM) exploded...
Strategic Changes Shaping a New Ag Input Retail Industry Authors: Dr. Luciano Thomé e Castro, International Affiliated ProfessorDr. Allan Gray, Professor, Land O’Lakes Chair in Food and Agribusiness, and Executive DirectorDr. Lourival Carmo Monaco Neto, Postdoctoral...
Leadership is a Journey, Not an Event Author: Keith Halperin, Visiting Professor and Principal at KGH Leadership We’ve been through a lot this past year and a half. Across the board, we’ve experienced disruption like none of us have ever experienced before. During...
The Second Generation of Strategic Agri-Marketing Authors: Caroline Edmondson, Communication and Marketing Intern, Center for Food and Agricultural BusinessTorrie Sheridan, Marketing Manager, Center for Food and Agricultural Business In an industry where family values...
Common Pitfalls in the Decision Making Process Author: Dr. Brady Brewer, Assistant Professor and Associate Director for Research Some business decisions are simple — we make them without much thought or deliberation and carry on as normal. Other larger decisions such...
