Consumer Corner

Discover insights from consumer research that you can start implementing at your farm or operation.

CROSS-INDUSTRY INSIGHTS

What consumer-derived lessons can we draw from non-traditional places to garner understanding and insights for those in agricultural business? I’m Dr. Nicole Widmar, and I have an affinity for taking lessons from other industries and applying them in agriculture. Come along with us here in Consumer Corner to think differently about how consumer research can help inform your decision making.

02.25.2025

Letters

New drinks are all the rage, but they aren’t as boozy anymore

Mentions of beer, spirits, and seltzers are declining, while non-alcoholic drinks and wine gain traction...

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01.21.2025

Letters

Online and social media mentions of Purdue Extension’s programs and activities (2020 – 2024)

Analyzing social media mentions reveals Purdue Agriculture Extension’s impact, sentiment trends, and challenges in online...

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01.08.2025

Letters

Decoding Consumers: Myths, realities and lessons for 2025

There is an online data source that knows more about us than social media could...

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12.05.2023

Letters

The google search bar knows a lot about you (and me, and everyone!)

There is an online data source that knows more about us than social media could...

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11.28.2023

Letters

Unspoken records of Cyber Monday amid Black Friday buzz

Thanksgiving is a time for giving thanks, time with family, and, while unflattering, the day...

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11.21.2023

Letters

Did you enjoy your “fall back” to Standard Time?

Researchers in the Department of Agricultural Economics at Purdue University are wondering about daylight saving...

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11.07.2023

Letters

#HappyHalloween2023 – That’s a wrap!

That’s a wrap on #HappyHalloween2023! It really was happy, as “Happy Halloween” was the top...

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10.24.2023

Letters

Liar, Liar

There are many reasons we lie or fail to share our true selves, but also...

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10.19.2023

Letters

No offense, but words do matter!

As an economist, I’ve come to loathe common phrases used in discussions regarding costs and...

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10.17.2023

Letters

Authenticity over plastic perfection

As we scroll through social media and see curated “highlight reels” from the lives of...

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10.10.2023

Letters

Resolution vs. Frustration: The art and absurdity of complaining

As frustrated as you might be, your words – what you say and how you...

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10.03.2023

Letters

Seasons change, and so do our preferences

Instead of fixating on having found cheese and parking oneself next to said pile, Sniff...

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