Consumer Corner

Discover insights from consumer research that you can start implementing at your farm or operation.

CROSS-INDUSTRY INSIGHTS

What consumer-derived lessons can we draw from non-traditional places to garner understanding and insights for those in agricultural business? I’m Dr. Nicole Widmar, and I have an affinity for taking lessons from other industries and applying them in agriculture. Come along with us here in Consumer Corner to think differently about how consumer research can help inform your decision making.

12.05.2023

The Google Search Bar Knows a Lot About You (and Me, and Everyone!)

There is an online data source that knows more about us than social media could...

Read More

11.28.2023

Unspoken Records of Cyber Monday Amid Black Friday buzz

Thanksgiving is a time for giving thanks, time with family, and, while unflattering, the day...

Read More

11.21.2023

Did You Enjoy Your “Fall Back” to Standard Time?

Researchers in the Department of Agricultural Economics at Purdue University are wondering about daylight saving...

Read More

11.07.2023

#HappyHalloween2023 – That’s a Wrap!

That’s a wrap on #HappyHalloween2023! It really was happy, as “Happy Halloween” was the top...

Read More

10.24.2023

Liar, Liar

There are many reasons we lie or fail to share our true selves, but also...

Read More

10.19.2023

No Offense, but Words Do Matter!

As an economist, I’ve come to loathe common phrases used in discussions regarding costs and...

Read More

10.17.2023

Authenticity over plastic perfection

As we scroll through social media and see curated “highlight reels” from the lives of...

Read More

10.10.2023

Resolution vs. Frustration: The Art and Absurdity of Complaining

As frustrated as you might be, your words – what you say and how you...

Read More

10.03.2023

Seasons Change, and So Do Our Preferences

Instead of fixating on having found cheese and parking oneself next to said pile, Sniff...

Read More

10.01.2023

Happy Halloween 2023, so far!

Happy Halloween 2023! #Halloween has been a longstanding tradition here on Consumer Corner. Despite the...

Read More

09.26.2023

All Is Fair, So Long as It’s in My Favor

The topic of data ownership and acceptable use of data in agriculture has ignited fervent...

Read More

09.12.2023

But Does It Matter?

We seldom stop to consider explicitly how much attention deserves to be paid to various...

Read More

Workshops

Degrees

About

Contact