Marketing’s Role in Managing Assets

From AgriMarketing Magazine - In the June issue of AgriMarketing the DuPont Financial Analysis Model — a straightforward method for assessing the factors that influence a firm’s financial performance — was introduced. This model identifies three “levers” of profitability for a firm as measured by return on equity; these levers are earns, turns and leverage. Clearly, earns and turns drive the income stream in the DuPont Model. In Part I of this series we illustrated why the marketing manager provides a “triple whammy” by improving the revenues in the income stream of the business.