Quality – How to Keep it Everyone’s Job

From Feed and Grain Magazine - Quality — we talk about it lots. Customers are concerned about it — grain farmers that deliver grain to your elevator – where their grain is graded by quality; or livestock farmers that purchase feed from you in the feed business — where they want the highest quality feedstuffs to feed to their dairy cows, poultry, hogs or other livestock. When you sell grain, your customers are also concerned about grain quality of the wheat, corn, soybeans or other grain products that you ship out of your elevator, destined for domestic or international markets.

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Non-traditional Lenders in the Ag Credit Markets

Commercial banks and the Farm Credit System have been the dominant lenders to farmers for the past century, but new participants have entered the ag credit markets in recent years. This group includes ag input suppliers, and in more recent times, specialized collateral-based lenders that use land or other assets as the collateral for their farm loans. These “non-traditional lenders” have been consistently capturing market share in the agricultural credit markets since the 1980s financial crisis in agriculture. In 2019, they held almost 13% of the total farm sector debt (USDA) and accounted for 30% of the active loans based on data from the Kansas Farm Management Association. We know little about these non-traditional lenders because they do not face the same public reporting requirements as traditional lenders. The purpose of our study — Strategic Behavior of Non-traditional Lenders in the Agricultural Credit Markets — was to examine the credit products, operational performance and business models of these new players in the ag credit markets.

Farmers’ Purchasing Behavior and Implications for Suppliers’ Go-To-Market Strategies

Every four years, the Purdue University Center for Food and Agricultural Business conducts the Large Commercial Producer (LCP) survey, which collects data from approximately 2,000 farmers across the U.S. This survey has consistently shown that farmers behave differently when buying different inputs, meaning suppliers should be cognizant of these factors when designing their go-to-market strategies.