Re-Thinking Service Strategies to Drive Profit

From Seed World Magazine - During periods of rising prices and shrinking profit margins, one of the first things placed on the chopping block is often the “extras” that get bundled into a sales offer. According to a recent gathering of academic experts and leading business practitioners, the value-added services a company offers are not only an essential part of the sales and marketing mix, but they can also be an untapped profit center for many firms.