Research Report: ‘And the Survey Says’

From AgriMarketing Magazine - Early tabulations of the Commercial Producer project by Purdue University/Top Producer are revealing some pertinent information for agrimarketers. This year, some 2,300 large, commercial producers from across the United States completed a questionnaire exploring how their farm business is changing and what they want from their input suppliers. Conducted by Purdue every five years, the Center for Food and Agricultural Business is analyzing the results to help agribusinesses gauge their own understanding of these changes.