Searching for Growth

From Seed World Magazine - Few question that growth is important to seed industry firms. Shareholders of publicly traded firms demand growth. Publicly traded and privately held firms seek growth to capture scale economies, leverage research investment, achieve critical mass and “be a player” among a myriad of other reasons. Most people are well aware that growth must be profitable, but “let’s stay the same size” is the not the rallying cry of many seed firms. In markets like the U.S., where crop acres are not expanding, the question of “how to grow” comes up. Taking market share from competitors is one way to do so. But taking share is a zero sum game and hard fought gains can be given back quickly. Can the proverbial pie be made bigger, even in flat or slow-growing markets?