U.S. Agriculture in the 21st Century

From Feed and Grain Magazine - The U.S. food production and distribution industry is in the midst of major structural change — and the pace of change seems to be increasing. Production is changing from an industry dominated by familybased, small-scale, relatively independent firms to one of larger firms that are more tightly aligned across the production and distribution value chain. Food retailing is increasingly more customer responsive, more service focused, and more global in ownership. In addition, the input supply and product processing sectors are becoming more consolidated, more concentrated and more integrated. In this article we examine the themes and dimensions of these changes, and the impact they may have on your business.


What is relationship-based selling?

For the majority of my career, relationships have been an important aspect of selling in agriculture. The connections between buyers and sellers remain one of the attractive aspects of working in a sales role, at least from my perspective, but there are several different types of relationships.

Competitive Advantage by Learning

Agribusiness managers and directors must create a culture where people are incentivized to cultivate these traits. Decision-makers must also provide examples illustrating the value of ongoing learning for their companies, accepting learning curves and embracing the new while maintaining a firm grasp on what brought them to where they are today.

Deciphering Online Shopping Behaviors of Generations Y and Z

While there are some similarities between Y and Z generational customers, they also have major distinctive online shopping behaviors. Organizations that want to serve these generations need to develop more effective marketing strategies to serve both the cohorts based on their unique characteristics and distinct behaviors. It’s important to remember that for many agribusinesses, the issue isn’t SELLING online it is helping their buyers SHOP online.