Word-of Mouth-Marketing, You Can Make it Work for You!

From Feed and Grain Magazine - When you hear reference to word-of-mouth marketing do you think “oh, that is the buzz that some firms get who are lucky enough to be in the right place at the right time and get everyone talking about their product,” like Cabbage Patch dolls in the 1980s or more recently ipods. This buzz is one aspect of word-of-mouth marketing and some companies have been able to successfully sustain that positive talk amongst their customers. Additional examples that come to mind are Saturn owners who are so excited about their car they plan their vacations around Saturn owners’ reunions, and Harley Davidson owners who not only travel extensively to owners’ reunions, but also spend large sums of money on Harley Davidson merchandise all of which serves to increase the talk between owners. While many of the word-of-mouth marketing examples are business to consumer (B2C), word-of-mouth is important in agriculture. The adoption and diffusion of hybrid corn was rapid, and word-of-mouth communication with farmers was an important factor in this adoption. The recently released results from Purdue University’s 2008 Large Commercial Producer Survey showed that farmers rate “other farmers” as the second most important information source.