Creating Innovative Service Strategies for Profit

From AgriMarketing Magazine - In today’s highly-sophisticated, increasingly-consolidated agricultural inputs marketplace, more customers seem to be asking “what have you done for me lately?” — a discussion that can quickly head down the dead-end road of price comparisons.

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Categories: Agribusiness, Marketing, Sales, Strategy
Tags: 2007, chevron, Customer Satisfaction, dave downey, firm competition, Marketing, National Conference for Agribusiness, Sales, sarah potter aubrey, Selling, Strategy

What Does the Federal Fund Rate Increases at May FOMC Meeting Mean for Food and Agribusiness?

May 12, 2023

During the May 3rd Federal Open Market Committee (FOMC) meeting, FOMC voting members raised the Federal Funds Rate by another 25 basis points; making the target Federal Funds Rate between 5% and 5.25%. The implications for food and agribusinesses are twofold…

Modern Chinese Management and Agribusiness

Mar 29, 2023

China is one of the most major food producers and consumers in the world. More and more western agribusinesses are forming alliances and partnerships with Chinese companies, and mergers and acquisitions are taking place. Well-known Chinese companies such as the retail giant Alibaba is involved in agriculture, working in the supply chain of fruits and vegetables. Many input manufacturers such as chemical and seed suppliers are based in China and are increasing their footprint in the western ag world. Additionally, important commodity traders such as COFCO are based in China. China, after the U.S., is the second largest investor in ag techs with $2.7 billion in investments in 2022, targeting mainly biotechnology and bioenergy, according to AgFunders.

How Farmers Interact with Digitization of the Agricultural Value Chain

Mar 29, 2023

This article examines different market segments of the crop protection market and how that is associated with the multiple market channels that can be used to reach the farmer customer. Once segments were formed, the authors then analyzed how each segment chose to interact with the digital environment. Previous research has shown adoption of the e-commerce channel has been low; however, there is an increasing willingness amongst farmers to explore digital solutions. There is also a high degree of heterogeneity amongst farmers in their desire to engage with these digital solutions.