Should the Supply Chain Play Fair?

From AgriMarketing Magazine - Technological changes over the past century have caused increased interest among many consumers about how their food is produced. Some consumers now question whether everyone in the agricultural supply chain has benefited equally from these changes, which in turn has spurred the development of several alternative production systems that are increasing in popularity among consumers. Examples of these alternative systems include organics, fair-trade, local- and regional-origin, farmers’ markets, non-genetically modified ingredients, and no growth hormones, among others.