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Actionable, relevant insights on food and agricultural business management, strategy, sales and marketing, and more–all from the Purdue University experts you trust.
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A trifecta of strategies for agribusinesses amidst unprecedented change
In navigating unprecedented change, agribusinesses must prioritize prediction, adaptability, and resilience to thrive in evolving markets.
The impact of diversification strategies on small and medium enterprises
Exploring diversification and its impact on businesses—insights for strategic resilience amid market uncertainties.
The shift towards a customer-centric approach in agribusiness management
Agribusinesses must prioritize customer experiences over market drivers, adapting to online demands for sustainable growth and innovation.
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October 18, 2021
Strategic Changes Shaping a New Ag Input Retail Industry
Ag input retail is a large and dynamic industry that has faced important trends in the last 10 years, some of which have accelerated more recently due to extreme events such as... Read More »
October 14, 2021
Crucial Conversations: Tools for Talking When Stakes are High
Have you ever struggled to know how to have a productive confrontation with someone over a sensitive, complex or controversial matter? Have you ever struggled with deficiencies in... Read More »
August 30, 2021
Leadership is a Journey, Not an Event
We’ve been through a lot this past year and a half. Across the board, we’ve experienced disruption like none of us have ever experienced before. During this time, we’ve... Read More »
July 28, 2021
The Second Generation of Strategic Agri-Marketing
In an industry where family values and passion are the driving forces behind the productivity and fortitude of American agriculture, responsibilities tend to be passed down from... Read More »
July 21, 2021
Escaping 1980 – Understanding the Farm Crisis and its Impacts on Agriculture Today
The 1980s farm financial crisis impacts everyone involved in U.S. agriculture today in one way or another. We either lived through it personally, or we’ve grown up in its... Read More »
July 14, 2021
Common Pitfalls in the Decision Making Process
Some business decisions are simple — we make them without much thought or deliberation and carry on as normal. Other larger decisions such as new ventures, expansions,... Read More »
June 8, 2021
What We Want in Our Leaders
The volume of information defining leadership — specifically, effective leadership — is remarkable. Organizations such as Harvard Business Review, The Center for Creative... Read More »
May 18, 2021
Restarting Your Business
As salespeople, we thrive on building relationships, expanding our network, interacting with our customers and growing our business. I don’t want to say it’s the thrill of the... Read More »
May 12, 2021
How Humanity Gave Itself an Extra Life and Politics as a Lifesaver
Recently, I read a New York Times commentary by David Leonhardt entitled Politics as a Lifesaver. This commentary made a reference that led me to Steven Johnson’s How Humanity... Read More »
April 13, 2021
The Common Thread
Looking back on her career thus far, Michelle Klieger, a 2015 MS-MBA alumna, views her MS-MBA degrees similarly to the art of tying shoes or braiding hair. Her degrees have served... Read More »
March 31, 2021
Agribusiness Data Analytics and Intelligence Roles
It was clear before and even more so now after the events of the last 12+ months — data-driven decision making is crucial for companies aiming to remain profitable and... Read More »
March 30, 2021
Opportunities in the Fresh Produce Supply Chain
We watched as 2020 unleashed volatility on our food and agribusiness supply chains. In the fresh produce supply chain, disruptions impacted the seed industry, growers, shippers,... Read More »