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Driscoll's: Harnessing Digital Technology to Deliver Delight

September 2017

In 2012, Driscoll's launched a farm-to-fork initiative known as the Delight Platform, which allowed consumers to provide feedback on each pack of berries purchased. Internally, Driscoll's depended on sensors, smart systems, data warehousing and smart analytics to ensure consumers consistently received great product. To take it further, they began to question what could be accomplished if they could use their technological advancements to connect the beginning of the chain to the end of the chain.


MightyVine: Root for your Local Tomato

MightyVine produces glasshouse tomatoes for the Chicago market, a process that uses hydroponic technology and sustainability practices. This study examines the process involved in deciding the best location, designing facilities to optimize product yield in Chicago's variable climate, and the marketing and growth strategy to stay ahead of the competition.

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