Re-Thinking Service Strategies to Drive Profit
From Seed World Magazine - During periods of rising prices and shrinking profit margins, one of the first things placed on the chopping block is often the “extras” that get bundled into a sales offer. According to a recent gathering of academic experts and leading business practitioners, the value-added services a company offers are not only an essential part of the sales and marketing mix, but they can also be an untapped profit center for many firms.
Categories: Agribusiness, Marketing, Sales
Tags: 2008, betty jones-bliss, customer base, Customer Service, pricing, samantha lucy, Selling, service management, service opportunities, values
Tags: 2008, betty jones-bliss, customer base, Customer Service, pricing, samantha lucy, Selling, service management, service opportunities, values
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