Serving Multiple Market Segments Effectively
From AgriMarketing Magazine - The concepts surrounding market segmentation sound easy and straightforward when studied in theory in the classroom. However, when one moves from theory to practice, what was once a straightforward concept becomes a complex management phenomenon. In today’s market environment, managing multiple market segments is a reality — it is not a choice.
Categories: Research, Strategy
Tags: 2004, joan fulton, Large Commercial Producer Survey, market segmentation, Strategy
Tags: 2004, joan fulton, Large Commercial Producer Survey, market segmentation, Strategy
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