Talent Management Matters

The only way to improve business performance is to improve the people running the place. After all, an organization is simply a collection of people working together to create value for the customer and capture some of that value for the company.

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Creating an Integrated and Cohesive Marketing Strategy

As marketing managers know, creating an integrated and cohesive marketing strategy has many moving parts. They must continually examine where they are and where they need to be, while trying to efficiently and effectively allocate limited resources across multiple functions related to the marketing plan.

Betty Jones-Bliss, associate director for Purdue University’s Center for Food and Agricultural Business, recently asked Scott Downey and Justin Funk a few questions regarding elements important to a successful marketing strategy.

Marketing to Farm Businesses

I’ve written before about how I believe one of the more significant challenges in any business is finding the best way to get sales teams and marketing managers on the same page. Although this may seem like a simple task, it’s never as easy as it sounds. The fact of the matter is, when you look at the basic purposes of sales and marketing teams, it comes down to this: marketing is responsible for developing strategy, while salespeople are responsible for implementing strategy. Without proper lines of communication, understanding and buy-in, strategy — as good as the intention may be — can fall flat due to improper implementation.

Resetting the Table

The food production and distribution industry is increasingly at the forefront of public discussion and debate. Is organic food a fade or growth market? Will “industrial farming” continue to dominate food production? What are the future prospects of “local” food? What role will automation and robotics play in future food production, processing and distribution? How will climate change shape the future of the food and agribusiness industries? What is the future of biotech and GMOs in the industry? These are simply a few of the questions Rob Paarlberg discusses and attempts to answer in his engaging book, Resetting the Table: Straight Talk About the Food We Grow and Eat.