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Are Producers Always in Search of the Cheapest Price?

July 2004

From Feedstuffs Magazine - Price is always a sensitive issue in the agriculture markets. The general consensus seems to be that producers are always hunting for the lowest price. This places tremendous pressure on supplier margins. Yet, one has to wonder how producers really feel about prices. Do producers always buy the lowest-priced products and services?


Allan Gray
Jay Akridge



Research Report: 'And the Survey Says'

From AgriMarketing Magazine - Early tabulations of the Commercial Producer project by Purdue University/Top Producer are revealing some pertinent information for agrimarketers. This year, some 2,300 large, commercial producers from across the United States completed a questionnaire exploring how their farm business is changing and what they want from their...

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