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Creating Value for Your Customers

August 2004

From Feed and Grain Magazine - How well do you know your customers? Do you know and understand what your customers want from you with respect to products, services and information? A periodic reassessment of these questions is key to creating value for your customers and profits for your business.


Christine Wilson
John Foltz



Brand Loyalty Among Ag Producers

From AgriMarketing Magazine - Building a strong brand and subsequent brand loyalty is no easy task for agri-marketers for two main reasons. First, the customer base for the agricultural input supplier is continuously evolving because of structural change occurring within the agricultural sector. Second, rapid technological advancements create frequent introduction...

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