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ARTICLE

What our Leaders are Saying About CRM in 2002

May 2002

From Strategic Customer Relationship Management - The current economic situation has forced businesses to be more cautious. A focused approach to Customer Relationship Management (CRM) is even more important than in the past, as is the value of retaining core customers. In times such as the present, value-focused companies are often put in a difficult position, competing with other players in the market who discount to acquire the volume they need. And customers feel that businesses aren’t doing as well. So they might expect more flexibility in terms of price, particularly when they have the option to go elsewhere.

AUTHORS

Jay Akridge

PUBLISHER

Strategic Customer Relationship Management
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