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Disruption and Chaos

February 2018

The agri-food system is changing and your organization is no doubt working through the ways to cultivate competitive advantage in an industry that’s moving at warp speed.

A lot of the changes seem to be coming out of left field — scientific breakthroughs, consumer preferences, mergers and acquisitions, etc. The marketplace continuously looks different.

But disruption and chaos in the marketplace isn’t necessarily always a bad thing, said Mike Boehlje, with Purdue University’s Center for Food and Agricultural Business. There could be opportunities for organizations that understand the types of disruption happening and are open to evolving.

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