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ARTICLE

Balance Needs, Values and Innovation to Make Sales

January 2009

From AgriMarketing Magazine - It used to be pretty easy for agrimarketers to describe customers based on their distinct buying preferences. Some were price buyers. Others just wanted convenience. And, a few made decisions based only on performance or service.

Topics:   Research, Marketing, Sales

AUTHORS

Joseph Suttles
Allan Gray

PUBLISHER

AgriMarketing Magazine
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From AgriMarketing Magazine - Arthur Jones, founder of Nautilus Sports/Medical Industries, has a great quote. "Success comes from good judgment. Good judgment comes from experience. Experience comes from bad judgment."

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