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Tackling Marketplace Changes

December 2017

It’s no secret that consumer preferences in food production are changing or that there is constant
pressure on agricultural producers
to continuously improve their production practices. It’s also no secret that farmers are facing tight margins.

As farmers face these challenges, so do the agricultural retailers who supply their inputs and services.


Taking a Fresh Look at Your Marketing Strategy

From Feed and Grain Magazine - Most managers think of specific aspects of their marketing mix at crucial points in time, such as deciding when to roll out a new advertising campaign or when to announce price changes. But when was the last time that you looked at your overall...

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