Building Your Sales Force
Common football logic when facing fourth down and short yardage at the end of the half
would suggest kicking a field goal for a high probability of three points. But in this year’s Super Bowl, the Philadelphia Eagles believed they had players they could trust to accomplish a bigger goal. It paid off with a 10-point halftime lead.
How do you, as an agribusiness sales manager, make sure you have that kind of confidence in the players on your sales team?